Why creator Ethan Brown is producing an ethical and sustainable food revolution, powered by plants.
3 min read.
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The night before Beyond Meat Creator and CEO Ethan Brown met Bill Gates, his charge card was decreased at his hotel. His plant-based meat business was on the precipice of success, and Gates would later on end up being a key investor, but at that minute, Brown wondered where he would sleep.
Brown and Beyond Meat have come a long way since that night. The company had among the most effective IPOs of 2019, and its video game altering products are sold in approximately 77,00 0 stores in more than 65 countries worldwide. Its healthy and delicious Beyond Breakfast Sausages are available in Dunkin’ Donuts (providing more protein and iron, 44%less hydrogenated fat, 50%less total fat, 37%less sodium and no cholesterol when compared to the conventional pork sausage patty). A recent pilot program of Beyond Fried Chicken at KFC ran out in 5 hours
Continuous development remains the business’s secret to success. “If you’re chasing us, you’re going after a ghost, since we’ve moved on,” says Brown.
Brown saw the perfect chance with the plant proteins used in Beyond Meat products. Needing 93 percent less land than conventional livestock farming, these meat alternatives would create greater returns for farmers while reducing the substantial environmental effects of livestock.
With the taste and texture of genuine meat, Beyond Meat products target consumers who wish to enjoy their preferred foods in a more ethical and sustainable method.
” We can be the generation of people that’s separating meat from animals,” Brown states. “I try to keep that at the forefront of everything we do.”
Beyond Meat has recently announced their impactful “Feed A Million ” project, in which over 1 million Beyond Burgers will be contributed and dispersed to food banks, frontline employees and companies in need over the next 30 days.
” We are devoted to making sure those who need it most today have access to an excellent, nourishing meal at no charge,” Beyond Meat stated on social media.
In this episode of How Brands Are Born, see how Brown is producing an ethical and sustainable food revolution, powered by plants.
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