The appeal of the plant-based “meat” pattern is only getting larger, and now, McDonald’s is taking part. The popular fast-food chain is set to check a Beyond Meat hamburger in 28 restaurants in southwestern Ontario for 12 weeks, according to a report from CNBC
The test burger will be called the P.L.T. (plant, lettuce, and tomato). It will cost $6.49 CA plus tax (roughly $4.90 USD), and it will be used to determine both need and functionality of providing the vegan patties.
” This test permits us to get more information about real-world implications of serving the P.L.T., including customer need and impact on dining establishment operations,” commented Ann Wahlgren, McDonald’s vice president of global menu strategy.
McDonald’s isn’t the only fast-food chain exploring the capacity of plant-based meat. Competing chain Hamburger King has already started rolling out a meatless Difficult Whopper burger using patties from Impossible Burger (Beyond Meat’s most significant competitor in the plant-based meat game). Carl’s Jr. also sells a meatless hamburger from Beyond Meat, White Castle has an Difficult Slider, Subway has strategies to test a Beyond Meatball Marinara sandwich, and KFC is working with Beyond Meat to establish a plant-based fried “chicken.”
In Addition, both Beyond Meat and Difficult Hamburger have actually just recently started presenting their products to retail grocery stores. Since June of this year, Beyond Meat had actually already begun selling its upgraded “meatier” hamburgers in stores like Whole Foods, Kroger, Safeway, Publix, Wegmans, Target, and Sprouts. Impossible Hamburger items started hitting supermarket in Southern California and across the East Coast this month