For each spoiled turnip contributed on the island, Hellmann’s will contribute a meal to 2nd Harvest
TORONTO, Aug. 12, 2020/ CNW/– As part of its worldwide brand name objective to help individuals be more resourceful with food and waste less. Hellmann’s ® Canada has created an island in Nintendo’s Animal Crossing: New Horizons game, that uses a luxury virtual island experience and escape, in addition to the chance for gamers to make modification in the real life, by converting their virtual food waste in the video game into real food for individuals in need.
The world of Animal Crossing sees gamers create their own virtual havens in the type of an island for a peaceful escape from daily life. There is a variety of food that players can acquire and cost large amounts of Bells, a form of currency within the video game. Turnips are at the top of the food chain when it comes to the valuable food products gamers can obtain to increase their wealth.
Every week, Animal Crossing players purchase turnips on the ‘Stalk Market’ that will ruin if not sold within the week, becoming practically useless in the game. From 3PM EST on Monday, August 17 to 12.15 AM EST Saturday, August 22, players will have the ability to visit the Hellmann’s Island to drop off their ruined turnips and check out the other lovely tourist attractions on the island. In exchange for these spoiled turnips, Hellmann’s will donate to Second Harvest, Canada’s largest food rescue charity, to assist supply 25,000 meals in overall for susceptible communities across the country.
” Whether virtual or real, at Hellmann’s ® our company believe food is too valuable to squander and we’re thrilled to partner once again with Second Harvest to supply meals to Canadians in requirement,” says Gina Kiroff, Director of Foods at Unilever Canada. “When we saw spoiled turnips is a real stress point for lots of Animal Crossing gamers, we wished to benefit from the insight to develop a fun consumer experience that would have real life effect. We’re enthusiastic Hellmann’s Island will not only be an amazing virtual experience, however also will motivate players to think in a different way about real world food waste.”
How it works:
- Hellmann’s Island will be open to visitors from 3: 00 p.m. EST on Monday, August 17, to 12.15 a.m. EST on Saturday, August 22.
- To access the island, players will direct message Hellmann’s Canada on Twitter @HellmannsCanada to receive their personal dodo code which will be shared on a first-come, first-served basis.
- Selected visitors will be provided with a 15- minute timeslot to drop off their spoiled turnips. For each ruined turnip dropped off, Hellmann’s will contribute a meal to Second Harvest until the 25,000 meal target is accomplished.
- After dropping off their spoiled turnips, visitors will have the chance to check out the rest of the tourist attractions on Hellmann’s Island including:
- Hellmann’s Farm — visitors can take a peaceful stroll through the attractive canola fields or see other Hellmann’s active ingredients, including newly laid eggs from free-run hens and barrels of vinegar.
- 2nd Harvest Outdoor Cooking Area — here, guests can relax and loosen up by a waterfall with a healthy sandwich and fresh fruit and vegetables prepared by Second Harvest.
- Able Sisters Merch Shop — enjoyable merchandise can be downloaded at the regional store, including items such as Hellmann’s- inspired dresses, tee shirts and jackets.
- Local Solutions– guests can stop by to examine out the bulletin board system for more pointers on how to be creative and take advantage of what remains in their refrigerator and reduce food waste.
- Ribbon Island — if they’re feeling daring, guests can pole vault over to an island formed like Hellmann’s renowned ribbon for a quick photo opp.
” Big thanks to Hellmann’s for raising awareness of 2nd Harvest’s food rescue mission in such a high-impact and enjoyable method!” says Lori Nikkel, Second Harvest CEO. “For 35 years, we have actually recuperated healthy, unsold surplus food from farms, processors and retail, keeping it from being squandered, and making certain it reaches frontline non-profits and charities throughout Canada that offer crucial services. With Hellmann’s generosity, we’ll have the ability to provide food for 25,000 meals to neighborhoods in need of assistance.”
Hellmann’s has been on the side of food considering that 2007 with the intro of the Real Food Movement. This has included brand name initiatives such as “Urban Gardens”, Real Food Grants and, most just recently, the Genuine Food Rescue which wants to address the concern of food waste in Canada. To date, Hellmann’s has donated 102,250 meals through the Genuine Food Rescue program for Canadians in need. An extra 25,000 meals will be supplied in collaboration with Second Harvest through Hellmann’s Island, the current in the brand’s efforts to combat food waste and extend awareness to a brand-new platform to reach a brand-new generation of Canadian gamers.
Hellmann’s Island will be open from 3: 00 p.m.– 12: 15 a.m. EST, Monday 17 th to Saturday 22 nd August, with dodo codes provided on a first-come, first-served basis on Twitter @HellmannsCanada
Visit RealFoodRescue.ca to learn more and simple pointers and tricks to lower your personal food waste.
About Unilever Canada:
Unilever is among the world’s leading suppliers of Appeal & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. In Canada, the portfolio includes brand name icons such as: Axe ®, Ben & Jerry’s ®, Breyers ®, Degree ®, Dove ® individual care items, Hellmann’s ®, Klondike ®, Knorr ®, Lipton ®, Love Appeal and World ®, Magnum ®, Nexxus ®, Popsicle ®, Q-Tips ®, Seventh Generation ®, Easy ®, St. Ives ®, TRESemmé ®, and Vaseline ®. All of the preceding trademark name are owned or utilized under license by Unilever Canada Inc.
About 2nd Harvest:
2nd Harvest is the biggest food rescue company in Canada and an international thought leader on food recovery. Working throughout the supply chain– from farm to retail– we catch surplus food prior to it ends up in land fill and has an unfavorable environmental impact. Because 1985, 2nd Harvest has actually redirected more than 172 million pounds of food and avoided over 262 million pounds of greenhouse gas equivalents from entering our environment. Supported by hundreds of corporations, foundations, and the community at large, Second Harvest rescues and provides enough food to provide over 50,000 meals every day, benefiting a growing network of over 1,500 social service organizations throughout Canada. 2nd Harvest also developed FoodRescue.ca, a free online platform that directly connects services with surplus, unsold food to local organizations to favorably affect our environment and ensure excellent food gets to people who can use it. With the global pandemic, 2nd Harvest is leading the Food Rescue Canadian Alliance (FRCA), that combines government, private and non-profit sectors to make sure food reaches the most vulnerable members of our communities, from coast-to-coast.