Anyone who desires to consume a meatless hamburger has lots of choices– but what if you desire to be a little much healthier?
Daring Foods will soon be using an option, in the form of plant-based chicken made from five non-genetically modified components– water, soy, sunflower oil, salt and natural flavoring (a mix of paprika, pepper, ginger, nutmeg, mace, cardamom).
” We’re not here to be a trick, we’re here to be part of your life every day,” stated Daring Foods co-founder and CEO Ross Mackay. “There’s a big need for plant-based food that’s really healthy.”
The business started offering the first variation of its Daring Pieces product in the United Kingdom at the start of this year.
Today, it announced that it has the support of Rastelli Foods Group, a significant U.S. food company supplying hotels, dining establishments, retail markets and other commercial clients. In reality, Rastelli has committed $10 million to Daring, a financial investment that combines cash with infrastructure, sales and distribution assistance.
With Rastelli’s support, Daring plans to release in the United States in February, selling directly to customers through its website, and likewise to dining establishments and merchants. It seems like the startup is committed to the U.S. market, and is shifting its headquarters from Glasgow to New York City.
I had a possibility to attempt Bold Pieces for myself, when Mackay prepared a light lunch for me earlier this month. He heated them on a pan with no additional flavoring, and they were prepared in about eight minutes. He even motivated me to consume it with my hands, to feel how Bold Pieces have the texture of genuine chicken.
As a vegetarian, I’m not precisely an authority on chicken, however I thought it tasted quite near to the genuine thing. I even brought another part home and prepared them for supper a couple nights later on.
Mackay is vegan himself, but he said his target market is meat-eaters who are aiming to a more plant-based diet. By focusing on chicken and breast meat, he’s wishing to develop what he calls a “2nd generation” of plant-based meat items– healthier than the very first, and therefore a larger part of everyday diets.
Plus, with Bold Pieces you do not feel like you have actually had a heavy meal, and you can be comfortable knowing that there aren’t a lot of synthetic active ingredients.