Established in 2012, Nomiku ended up being an adventurous Silicon Valley darling by bringing budget friendly sous vide cooking to home kitchens. A Kickstarter project that very same year produced $750,000, several times its $200,000 goal. The company scored a glowing TechCrunch profile the following year, too, thanks in part to an excellent backstory.
Today, however, the business kept in mind on its website and different social media channels that it is unwinding operations:
Well, I am sorry to state that we have actually reached the end of the road. It is with a heaviness of heart (and deep-felt thankfulness for your patronage) that we are writing to let you know that we are discontinuing the Nomiku Smart Cooker and Nomiku Meals effective right away, and suspending operations. While we still think in the concept, we simply were not able to get to a place of sustainability to keep business going. Thank you very much for your support, it has implied a lot to myself and everyone here at Nomiku.
” The total climate for food tech is various than it utilized to be,” Lisa Fetterman stated in a call to TechCrunch. “There was a time when food tech and hardware were much more hot and viable. I think a company can survive a couple of obstacles, and a couple of difficulties [ …] For me, it was the best storm of all these things.”
In total, the company raised more than $1.3 million over two Kickstarter projects, putting it in the upper echelons of food crowdfunding. In 2015, the startup joined Y Combinator and introduced a cooking app called Tender, featuring dishes from prominent chefs.
In some ways, Nomiku appears to be a victim of its own popularity. The business had the ability to bring a cost-prohibitive cooking innovation down to a budget-friendly cost point, only to see the marketplace flooded by competitors. Fetterman highlighted some of those problems in a current Extra Crunch interview
In 2017, Samsung Ventures bought the company, with strategies to integrate it into its SmartThings linked platform. That same year, Nomiku began to pivot into subscription meal strategies, however had trouble getting the word out. Fetterman says the business was looking for funding toward completion, but ultimately could not make things work.
Even with a buzzy business and a great product, the startup world can still be unforgiving.