The increase of the celeb beauty brand is alive and well in 2020, simply in case there were any doubts. The most recent example comes courtesy of Selena Gomez, in the kind of color cosmetics brand Unusual Beauty, which makes its main debut on Thursday.
Touted as a “mission-driven brand name,” Rare Appeal will donate 1%of all sales, “in addition to funds raised from partners” to the Rare Impact Fund, which “aims to increase access to mental health resources,” according to a press release from the brand. It has an initial goal of raising $100 million over the next years to “assist address the gaps in psychological health services for underserved communities, which will make it one of the biggest recognized funds in assistance of mental health from a business entity.”
In a declaration, Gomez said: ” These items aren’t about being somebody else, it’s about being who you are, whether that’s rocking a complete face of vibrant makeup or hardly any makeup at all. Makeup is something to enjoy, it’s not something you need. I want everyone to feel lovely exactly as they are.”
Uncommon Appeal’s rather robust initial product offering includes a touch-up kit with refillable powder and blotting documents, a matte liquid eyeliner, 8 shades of tinted lip balm, 12 tones of matte lip color, 8 liquid highlighters, 8 liquid blush tones, eight shades of a dual-ended eyebrow pencil and gel, three tools, an illumining guide, a multi-tasking face mist and 48 tones each of both structure and liquid concealer.
According to the brand name, Gomez has actually had a hands-on approach to establishing Uncommon Appeal, including item testing, design and objective. At launch, it will be readily available at Sephora in the U.S., Canada and Mexico, along with Sephora inside JC Penney and at RareBeauty.com. There are strategies for additional worldwide growth in place for 2021.
Click through the gallery listed below to see every item.
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