The deal will get the Hollywood expertise company deeper into digital media partnerships and branded content material.
Artistic Artists Company has acquired Tandem Leisure, the gross sales and artistic company.
Monetary phrases of the deal weren’t disclosed, however the acquisition on the intersection of leisure and advertising manufacturers will get CAA deeper into digital media partnerships and branded content material.
Based in 2016 by CEO Libby Bush and president Kelsey Berlacher, Tandem has created revenue-generating partnerships for Hollywood gamers like The Walt Disney Studios, ViacomCBS and Humorous Or Die with prime manufacturers that embrace Airbnb, Samsung, Starbucks, Common Electrical and Clorox.
Tandem, together with its founders and staff will function inside CAA’s Digital Media division, working throughout the company to determine and develop alternatives for its leisure and sports activities shoppers.
“In 4 quick years, Libby and Kelsey have constructed Tandem right into a formidable enterprise, with a world-class crew that has delivered on all fronts,” David Freeman and Frank Jung, co-heads of CAA’s digital media division, mentioned in an announcement as they mix Tandem’s model relationships and artistic experience with the company’s shoppers.
“With Tandem, we got down to fuse our collective ardour for storytelling, model constructing and gross sales to ship transformational partnerships that transfer the needle, and we’re so pleased with the outcomes we achieved for our shoppers and firm,” Bush and Berlacher added in their very own joint assertion.