By AppleInsider Personnel
Thursday, November 21, 2019, 02: 36 pm PT (05: 36 pm ET)
Apple may be on the brink of getting in the initial podcast market, as a report on Thursday declares the tech giant recently poached a prominent podcast producer and former NPR reporter from National Geographic.
Apple’s Podcasts app.
Mentioning an unnamed source, Inside claims Apple has hired Emily Ochsenschlager, current Deputy Director of podcasts at National Geographic and previous manufacturer and editor at NPR, to produce initial material for a reported slate of internal podcasts.
Ochsenschlager is “the first of many [content hires] for [Apple] in the coming weeks,” the source said, suggesting Apple is rapidly constructing out an initial content group.
The Nat Geo manufacturer in a tweet previously this week stated the company is looking for extra podcast manufacturers. The missive might be a hint that Nat Geo is aiming to change Ochsenschlager or, alternatively, it may nullify Inside’s claims.
” Podcast Producers! Intrigued in signing up with an enjoyable, dynamic podcast team covering the natural world, science and archaeology? Nat Geo is trying to find skilled podcast manufacturers to join our growing group. This job is based in DC and if you’re interested DM me!” the tweet checks out.
According to a report in July, Apple plans to fund its own podcasts as part of a wider push into original material across services like Apple Music and Apple TELEVISION The resulting podcasts would be dispersed exclusively through Apple’s Podcasts app, a tactic currently used to terrific impact by streaming music rival Spotify.
In addition to creating its own material, Apple is supposedly in talks with media companies to secure unique hosting rights for popular podcasts.
Presently, Apple’s stake in the podcasting field starts and ends with replays of specific unique occasions and quarterly earnings conference calls.
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